Determine the key e-commerce functions needed for purchases via mobile devices and build a user interface that included easy search, rich product information, and a streamlined shopping experience relevant to the mobile platform. Develop solution in time to launch concurrently with the new eCommerce platform.
Designed and delivered a fully functional mobile site in four months, meeting launch needs. Accomplishments:
Determined key functionality needed for the mobile environment, using customer personas and research to inform choices.
Designed a visual language for our mobile site and combined wireframing and visual design into a single process.
The new mobile site gives customers an analogous experience to the desktop site. Familiar navigation, search, rich content, complete product details, commerce, and account management mitigates customer need to visit the desktop site for common use. It also supports the same regional variants and scalability as the desktop site.